It’s easy to boil down the yearly iterations of Football Manager into dry lists of statistics and upgrades. Here’s New Feature A that does this, there’s Incremental Improvement B which means that.Yet its most significant triumph is its interface. It’s a slick, smooth, and classy-looking thing, with large buttons for the fat or clumsy of thumb, inventive shortcuts, slide controls, and a drag-and-drop setup for easy substitutions, tactical tweaks, and more.It even looks - dare we say it - attractive. In a game that's essentially a series of spreadsheets, that’s no mean feat. It’s gone from having a face only a mother could love to the managerial equivalent of Ryan Gosling.Title-winning formThe beauty of Football Manager Handheld is that it allows you to dabble at the most basic of levels while offering depth for those who need it.

When it comes to match day, Football Manager Handheld 2011 hits the back of the net with a satisfying 2D representation of the sport. Displaying the players as nimble dots that dash their way around the pitch, the game is a thrill to watch as great passes are made, spectacular shots are teed up and magnificent saves are pulled off. With more new features than ever before, including real-time contract negotiation, a revamped training system and a number of match engine improvements, Football Manager Handheld 2011 will once again raise the bar for Soccer management games. This seventh entry into the series focuses on improving different social areas of club management. Vast improvements in contract negotiations and some.

Sure, it’s not as fully-featured as the PC game, but it’s perfectly tailored for mobile play.Take, for example, the new Challenge Mode. Here, you’re given a choice of four different scenarios to tackle, with testing challenges like finishing the season unbeaten, or convincing disillusioned players of your ability as a boss, and avoiding the sack in the process.With your squad already in place, there’s little of the slow, occasionally laborious setup of the standard Career mode, and with half the season down in most cases these relatively bite-sized morsels are ideally suited to the format.Liquid footballElsewhere, it trims the fat from its big brother while retaining the managerial meat.

SAN FRANCISCO - Sports Interactive & of America, Inc., today announced that for PC and Apple Macintosh, and Football Manager Handheld 2011 for Sony PlayStation Portable (via download only) will be released before Christmas 2010. With more new features than ever before, including real-time contract negotiation, a revamped training system and a number of match engine improvements, will once again raise the bar for Soccer management games.Football Manager 2011 will be more polished than ever this year, and Sports Interactive will again set a new standard for the genre by adding a host of new features.

For the first time ever, aspiring managers can now negotiate contracts with players in real time. And by working with a multitude of real-life football agents, Sports Interactive gained an insight as to how these negotiations can be made as realistic as possible in-game. Prepare to meet different types of agents in your contract talks; each with their own personality so will therefore need a different approach. 'At Sports Interactive, we always strive to give the end-user the best experience possible,' said Miles Jacobson, Studio Director at Sports Interactive. With the implementation of the most intuitive training system in the series history, there is a new match preparation area of training so that managers can give their team specific areas to focus on in the lead up to a match. There are also more basic training schedules for players, and 14 different individual skill areas that you can focus your players on. Interaction with players, staff and the board have gone to a whole new level, with a host of new boardroom and backroom requests, a new player interaction module that allows the manager to have private conversations with players, as well as public conversations regarding players at other clubs.

Two years after the launch of the 3D Match Engine, players will see a number of improvements implemented for this year's release. With over 100 new animations added, as well as more player emotions, new player models, new stadiums, pitch textures, improved lighting, floodlit night matches, more goal celebrations and lots of other extras which improve what was already the best match simulation on the market. The other new features announced today include a revamped media module, which will keep the managers better up to date with events going on in their football world, as well as being more customisable than ever before, and the most requested feature that the Sports Interactive community have asked for in the last few years, dynamic league reputation, which makes for an even more realistic model of the soccer world.

Further new features will be announced via Twitter (@sigames), Facebook (a series of blogs and the popular Football Manager Podcast in the months leading up to the game's release. With more new features than anyone could ever fit in a press release, Football Manager will retain its position as the most realistic, most played, annually best selling, and highest reviewed football management simulation in the world.

Football Manager Handheld 2011 will also be available for release this year on PSP, (via download only) including improvements in the tactics screen, a completely new skin, the updated database and improved match graphics. For further information please go to www.sigames.com or www.footballmanager.com.

About SEGA of America, Inc. SEGA of America, Inc. Is the American Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.

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SEGA's global website site is located at www.sega.com. About Sports Interactive Ltd.: Sports Interactive (SI) is the world's leading developer of football management simulations through its Football Manager series of games Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of 60 and employs services of more than 1,500 part-time researchers across the globe, alongside over 100 offsite beta testers. The company's games have enjoyed an unparalleled history of commercial and critical success, with ten of its creations among the UK's Top 20 fastest-selling PC games of all time, and 5 in the UK's top 20 best selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006.

Further information on the company and its games is available from the SI website, www.sigames.com.