Mascots are the playable characters in Crossy Road. Many characters have fresh visuals and sounds. Most mascots can be unlocked through the Prize Machine or purchased through IAPs (In-App Purchases), but some must be unlocked through other means. It is possible to get a repeat of a character in the Prize Machine, so not every use of it is guaranteed to yield a new mascot.

GameplayThe objective of Crossy Road is to cross an endless highway or series of roads and avoid obstacles as far as possible without dying. The player plays as a chosen character and must tap to go forward or swipe the screen in the appropriate direction to move the character horizontally. The game consists of an endless series of obstacles in a set path, such as rivers, cars and trains. The player must time movements correctly in order to pass these obstacles without dying. For example, in the instance of a river, the player must cross the river using floating logs, without landing in the water.

If the player takes too much time crossing an obstacle, or goes idle, a will snatch the character, resulting in the game's end. Every forward movement will earn one point, with every fifty points sounded out by an effect. Furthermore, there are coins scattered across the environment that can be used to make new characters playable.The current version of Crossy Road contains 272 characters, including the default, Chicken. Of those, 204 characters are unlockable through coins (the “prize machine”) and 46 are 'secret characters'.

Another 12 characters are only unlocked with green “tokens” similar to coins except that they can only be gained by watching ads or getting in the top ten leaderboard for daily challenges. Currently, there are three characters, the Piggy Bank, Bashy Beaver, and the Slippy Penguin, that can only be unlocked with cash or 10,000 coins. Future updates may invalidate this number, as new characters are added often. In addition, the version includes Android Robot, based on the operating system's. Other characters include, Dark Lord, and #thedress, a female character wearing the. Various references and games are also included, such as and 'Emo Goose' voiced by.The player is able to collect coins; an in-game currency, characterised by its squarish shape and red C in its middle.

These are obtained in-game by collection during gameplay, watching advertisements, completing tasks, collecting a free gift given every few real-time hours, and using legal currency to buy them in various amounts. Coins are counted the top right corner of the screen. One hundred coins can be used for a chance at a new character from a lottery machine. If the player owns the Piggy Bank mascot, red coins worth five coins each are added to the game, and coins received from free gifts or watching ads are doubled.

Founders and game developers Matt Hall and Andy Sum at. Development Initially the developers planned to spend only six weeks developing the game, but afterwards realized the game's potential and dedicated another six weeks to completing it. The game's free-to-play model was based on the one for. According to developer Matt Hall, Crossy Road drew inspiration from,.

The game's art style was created by Ben Weatherall. Reception The game was a finalist for the Game of the Year Award 2014 for the Australian Game Developer Awards. It received generally positive reviews with giving the game a score of 88, TouchArcade giving the game 5/5 stars, BigBoomBoom.com giving the game 5/5 stars, giving the game 4.5/5 stars, and Apple N' Apps giving the game a 4/5 overall score.

Dubbed the game 'brilliant' and compared it as an updated take on, while called the game a mix of Frogger. At the 2015 Apple WWDC developer's conference Crossy Road was one of the winners of the 2015 Apple Design Awards.Three months after its initial release, the game earned over $10 million and had over 50 million downloads., best known for his appearances in commercials in 1999, as well as the music video for is an unlockable character. He has been called the best character in the game. Spin-offs Disney Crossy Road Disney Crossy Road,Release. HMD Global (17 July 2017). Retrieved 18 April 2018.

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